FUELING THE RIDE

Dumptruck’s all about living loud and riding hard. With his long hair, rugged beard, and that growly voice, he’s the definition of a free spirit. When he’s not riding his bike, you’ll find him enjoying his favorite brew: DEAD OR ALIVE COFFEE No8.

It all kicked off at a Harley meetup where he crossed paths with Mike, the CEO. From that moment, DOA became his ride-or-die coffee. Whether he’s brewing it up on his gas stove at home or sipping it on the go, it’s the kick he needs to keep the adventure rolling.

A NYC diner photoshoot with Dumptruck was a match made in heaven, blending his rugged style with the brand’s edgy vibe. Capturing him in action, it showcased how DEAD OR ALIVE perfectly complements his adventurous lifestyle.

From that badass photoshoot to his endless rides. For Dumptruck, the coffee isn’t just a drink—it’s the fuel that makes every journey epic.

Wanna see more of him? Check him out on Instagram: @dumptruck_